When I woke up this morning I realized there were a number of thoughts and ideas that were bubbling in my synapses, and so I rushed over to the keyboard and typed down a list of ideas. They include a thriving economy, full employment, dependable government, trustworthy politicians, clean energy, quality universal healthcare, excellent education, community-minded corporations, reliable reporting, thoughtful commentary, natural resources, personal freedom, sports heroes, safety, beauty, humor, justice and peace. Now, close your eyes and repeat them in reverse order. Just kidding.
When asked for a timeline to launch my business I immediately thought of the fourth of July. What better time to declare oneself a vital part of the American fabric than on the birthday of our nation. Like the brilliant author James Baldwin I believe, “I love America more than any other country in this world, and, exactly for this reason, I insist on the right to criticize her perpetually.” However criticism need not point to obvious blemishes but rather to spark dialogue aimed at the aforementioned ideas.
As noted last week I have had to apply a vast amount of lubricant to some rather rusty technical skills. Most of this lubricant has come in the form of reading repeatedly through instructions, guides and tutorials. Then, after making several attempts to apply what appears to be a simple procedure regain my composure and patiently try again.
One of the things I will need to determine in the next few hours is how many categories will be discussed in the new blog and over what period of time will this discussion take place. In other words, how thin can I spread myself and still meet the standards followers and participants expect.
Another factor essential for the long-term survival of this blog, and the evolution it is currently undergoing, is marketing. Three weeks ago I surveyed friends and family to determine what blog categories they were most interested in and what social media they used to share these interests with others. News and politics received the greatest support with business, humor and entertainment following close behind.
Facebook was the social media most often used by a better than two to one margin over second place YouTube. In searching further I found respondents to the survey did not necessarily post videos on YouTube, and may only go there as viewers. As a result, Twitter and LinkedIn, which were next in the survey results, may prove better marketing tools. So, look for me there in the days and weeks to come.
Finally, while my life story will continue for at least one more week here at Every Step of the Way it is time to draw to a close my weekend reflections and commentary. It is my sincere hope all of you will follow me, and join me for discussions, as I launch my new blog, the name of which along with a link I will share tomorrow in From Where I Stand.
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